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Ethical Response To A Crisis

Ethical Response To A Crisis

In This is PR read

Chapter 5, Theoretical Underpinnings

Chapter 6, PR Ethics and Responsibilities

Chapter 7, PR and the Law

To complete this assignment, please select a well-known person or a company with an ethical challenge and answer these questions.

1) What ethical problems being faced?

2) What legal issues are involved? Be sure to use the text.

3) What strategy would you suggest as the PR representative to improve the person’s image?

4) How would this strategy affect the different publics?

5) If you were the PR person in this situation, would you face any personal issues of ethics or justice?

Remember to demonstrate that you understand and can apply the text material. Write out the questions completely and then answer them. Be sure to support your ideas with outside research. Use the APA method of documentation. This paper should be 10-12 pages.


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