The use of websites by companies, both large and small, has evolved from an optional feature to a required component of business. Research two websites—one of which you feel is effectively reaching its customers and another that is not. For this website analysis case study, compile an eight- to 10-slide PowerPoint that includes your rationale from a consumer buying perspective. The presentation should include a minimum of five concepts learned in this unit (e.g., perception, personality, and motivation). Conclude the presentation with your perspective on how the ineffective website might improve to better reach its target market.
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