Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!

glass
pen
clip
papers
heaphones

Mkt 335 milestone two revised – Write My Paper Today

Mkt 335 milestone two revised – Write My Paper Today

For your final project, you will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have been asked to develop a digital strategy for a client who wants to develop a forward-thinking digital campaign that leverages key learnings from past campaigns. The proposed strategy should be based on the client’s campaign goals, budget, and timelines, as well as the lessons learned from the previous campaign.

The campaign proposal will include an overview of the campaign, including an executive summary, channel selection and rationale, a SWOT analysis, and evaluation methodology. Other components include a content plan, media plan, and recommendations for campaign enhancements.

To effectively address the required critical elements, you will use the information from the Client Packet. You will also use the Campaign Toolkit, which includes templates and other resources to use when developing the campaign proposal.

The proposal will demonstrate your knowledge of digital channels and related marketing strategies, including their pros and cons, methods of evaluation, and legal and ethical risks and considerations.

1

Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome (shown in brackets).

 Part One: Campaign Overview: In this section, you will develop a digital campaign strategy that is aligned with the client’s campaign goals. The strategy should take into consideration the results of the previous campaign, as well as your knowledge of digital channels and platforms. The overview will include the following:

a. Executive Summary: Provide a brief summary of the proposed campaign that provides context for the full proposal and highlights key campaign elements.

b. Key Takeaways: Summarize the major takeaways from the results of the earlier campaigns. [MKT-335-04]

c. Recommendations: Provide campaign recommendations that accurately reflect previous campaign results and align with current campaign

goals. [MKT-335-03]

d. Channels: Identify appropriate digital channels for the campaign and provide an explanation of the underlying selection rationale based on

the client’s campaign goals, resources, and constraints, as well as industry research and best practices. [MKT-335-02]

e. SWOT Analysis: Summarize the strengths, weaknesses, opportunities, and threats of the digital campaign, including legal and ethical

concerns. [MKT-335-05]

f. Evaluation Criteria: Determine appropriate KPIs for the campaign and provide a clear, logical, and accurate rationale for their selection.

[MKT-335-04]

 Part Two: Media Plan: Next you will develop a media plan that optimizes advertising distribution across key channels, basing your selections on both the campaign goals and lessons learned from the previous campaign. The media plan will include the following:

a. Worksheet: Complete the Media Plan Template, a worksheet you should use to identify key components of the media plan, such as channels, flight, and content type. Selected media should optimize advertising distribution across key channels to drive campaign results. [MKT-335-01]

b. Rationale: Provide a clear, appropriate rationale for the media options outlined in the media planning worksheet. [MKT-335-02]

c. Targeting Specifications: Define appropriate targeting parameters for each channel and explain the rationale for selecting the identified

targets. [MKT-335-04]

 Part Three: Content Plan: Based on the recommendations outlined in the campaign overview and media plan, you will develop a content plan that identifies paid, owned and earned content needs. The content plan will include the following elements:

a. Requirements: Outline the types of content and key information needed for the selected channels. [MKT-335-01]

b. Touchpoint Map: Develop a visual map that illustrates content touchpoints for paid, owned and earned channels. [MKT-335-01]

c. Messaging Guidelines: Develop messaging guidelines, based on channel specifications and campaign goals, that maximize content

effectiveness. [MKT-335-02]

2

d. Legal Issues: Identify potential legal requirements and concerns related to content. [MKT-335-05]

e. Ethical and Cultural Issues: Identify potential ethical and cultural issues related to content and propose possible responses to address these

concerns. [MKT-335-05]

 Part Four: Above and Beyond: In the concluding section of the campaign proposal, you will provide short- and long-term recommendations for improving or enhancing the campaign:

a. Short-Term Recommendations: Recommend specific strategies for enhancing, extending, or supplementing the campaign, based on additional resources, including time and budget. [MKT-335-03]

b. Predictions: Provide predictions about emerging technologies and approaches in digital advertising, explaining how these new options could further improve and enhance the client’s digital advertising efforts over the next two to five years. You must support your predictions with three academic or industry resources. [MKT-335-03]

Milestones

Milestone One: Campaign Overview

In Module Two, you will submit a draft of the campaign overview, Part One a–f. You will provide an executive summary of the campaign proposal. Based on the provided results of a previous campaign, you will summarize the key takeaways from the campaign, along with a list of recommendations for the proposed campaign. You will identify the suggested digital channels for the campaign, explaining the rationale for their selection. You will then provide a brief SWOT analysis, summarizing the strengths, weaknesses, opportunities, and threats of the digital campaign, including legal and ethical concerns. Lastly, you will provide suggested evaluation criteria, identifying suggested KPIs and the rationale for their selection. This milestone will be graded with the Milestone One Rubric.

Milestone Two: Media Plan

In Module Four, you will submit a draft of the media plan, Part Two a–c. The media plan should optimize advertising distribution across key channels based on the client’s goals and resources. You will complete the media planning worksheet and provide the rationale for the choices outlined in the worksheet. Lastly, you will summarize the targeting specifications for each channel based on the campaign goals as well as the channel itself. This milestone will be graded with the Milestone Two Rubric.

Milestone Three: Content Plan

In Module Five, you will submit a draft of the content plan, Part Three a–e. In the plan, you will identify content requirements, including paid, owned and earned content needs, as well as the key information needed for each channel. You will develop a related touchpoint map and messaging guidelines for content, based on the campaign goals and channel requirements. Lastly, you will summarize potential legal issues, as well as ethical and cultural issues to consider. This milestone will be graded with the Milestone Three Rubric.

3

Final Submission: Campaign Proposal

In Module Seven, you will submit your final project. It should be a complete, polished artifact containing all the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.


"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter


1. Professional & Expert Writers: Assignment Tutors only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Assignment Tutors are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Assignment Tutors is known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Assignment Tutors, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.